Site restructure

The role: technical content strategist

Digital.gov helps government technologists deliver better digital services by connecting them with the knowledge they need to build great websites. The vision is to create a world where the U.S. government leads in creating world-class digital experiences for the public.

The challenge: an old, proprietary platform and a site organization that didn't make sense.

Overhaul the Information Architecture (IA)

There were 2,000+ resources on Digital.gov and over 700 metatags.

I applied UX research, card sorting, and information organization to add a "browse" experience to the site, streamlined metatags to 50, and defined content types. This resulted in greater user retention and increased visibility of our highest quality resources.

Strengthen the brand and voice

I applied user research and developed a brand and voice for Digital.gov that increased newsletter opens 20% (the highest they had ever been) over the course of a few months and increased direct engagement with our users through a strategic communication initiative.

Migrate the Content Management System (CMS)

The content lived on a proprietary Hugo-based CMS for years, and the site suffered from years tech and content debt. I worked closely with developers to plan a migration alongside an audit, where we only brought the "good stuff" into templates designed to provide consistency for content editors and the end users.

The impact: improved discoverability and a more intuitive user flow

Before

There were 1,000+ resources on Digital.gov, but the only way to find them: search for what you already knew was there or scan a very, very long list.

After

Evidence of browsing to new content via the global navigation

Increase from 10% to 40% of the top subjects that federal workers need to meet requirements

Decrease in the use of old content

Popular resources are still getting traffic on par with previous data (maintaining that SEO performance)

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